About

CURRICULUM VITAE

MARINELA SERBAN

Address: North Wembley, London, HA9 7LU

Mobile: 0742 315 70 77

E-mail: marinelas2002@yahoo.co.uk; marinela.serban07@gmail.com

Websites: www.dokiacommunication.com, http://www.eu-romanul.com

 

SUMMARY STATEMENT

We can talk about long and complex experience, more than 30 years in different areas:

  • Qualified editor operating at management level in media sector;
  • Experienced Editor-in-chief with proven background in the Romanian media industry;
  • Experienced SEO (Search Engine Optimization), SEM (Search Engine marketing) and SMM (Social Media Marketing) specialist with proven background in the online advertising and marketing industry.

 

WORK EXPERIENCE

 

Webmaster, SEO, Online marketing specialist & content writer (August 1, 2014 to present) at Eu, Romanul (I, Romanian) – www.eu-romanul.com – London

Responsibilities: We create the website, optimized for search engines (SEO) and promoted this online publication for Romanian community from London. We wrote and promoted articles on social media platforms and maintained correspondence with prospective companies for advertising deals.

Accomplishments: We managed to create this online publication. After only three months of existence this publication has between 200 and 500 daily readers. There were days when we had 1000 visitors. We check this using multiple measurement tools.

Skills used: First, we tried to identify the necessity of this publication on media market. So we used marketing research tools. Secondary, we used IT and SEO skills and, finally, we begin to write articles. Of course, this success involves a team effort. A team that we have created and lead.

Description work: Research for hosting & domain name; set up hosting &FTP; installed & set up WordPress & Joomla soft; installed and set up plugins & modules; using Google Analytics and provided online marketing services.

 

Webmaster, SEO and online marketing consultant (October 2013 to present) at Peter Bocancea club (individual) – www.watfordfitnessclub.com – London

Responsibilities: We built, maintained, managed and promoted www.watfordfitnessclub.com (website of Peter Bocancea, personal trainer).

Description work: 1) Research for hosting & domain name. 2) Set up hosting & FTP. 3) Installed & set up WordPress theme. 4) Installed & set up plugins. 5) Created forms. 6) Built & optimised pages. 7) Submitting on directories & search engines. 8) Tracked & analysed traffic activity using Google Analytics. 9) Provide online marketing services. 10) Using HTML, CSS. 11) Implementing SEO strategy and managed day-to-day SEO tasks. 11) Created logo & slogan.

SEO Consultant | Webmaster (February 2014 to May 2014) at Oxbridge Academy Ltd – www.oxbridgeacademy.org.uk – London

Responsibilities and description work: 1) Research for hosting & domain name. 2) Set up hosting & FTP. 3) Installed & set up WordPress theme. 4) Installed plugins & set up plugins. 5) Created forms. 6) Built pages. 7) Submitting on directories & search engines. 8) Tracked & analysed traffic activity using Google Analytics. 9) Provide online marketing services.

 

Webmaster, SEO consultant and website promoter (June 2013 to December 2013) at Michaela Dressmaking Ltd – www.michaelafashion.co.uk – London

Responsibilities: We built, maintained, managed SEO, wrote articles and promoted company website;

Description work: 1) Research for hosting & domain name. 2) Set up hosting & FTP. 3) Installed & set up WordPress theme. 4) Installed plugins & set up plugins. 5) Created forms. 6) Built & optimised pages. 7) Submitting on directories & search engines. 8) Tracked & analysed traffic activity using Google Analytics. 9) Provide online marketing services. 10) Using HTML, CSS. 11) Writing content.

 

Webmaster, SEO consultant and website promoter (July 1, 2013 to present) at Daniel Bocancea Services Ltd, London

Responsibilities: We built, maintained, managed SEO and promoted several websites for Daniel Bocancea Services LTD in different industry: plumbing, removal, cleaning.

Description work: 1) Research for hosting & domain name. 2) Set up hosting & FTP. 3) Installed & set up WordPress theme. 4) Installed plugins & set up plugins. 5) Created forms. 6) Built & optimised pages. 7) Submitting on directories & search engines. 8) Tracked & analysed traffic activity using Google Analytics. 9) Provide online marketing services. 10) Using HTML, CSS.

 

Saleswoman (February 2013 to March 2013) at Electronics Direct Export to Africa Ltd, London

Responsibilities: We received and verified products which had entered; we organized and maintained the shop; we sold electronic and home needs goods.

 

Founder & Editor-in-chief (March 2012 to August 2012) at Deva Partnership Association (‘The Pensioner – magazine for seniors’)

Responsibilities: Founded “The Pensioner” magazine (in Romanian language ‘PENSIONARUL’); we managed our team to ensure publishing deadlines; we created content (articles & interviews) and trained new members of the team; we work closely with our graphic designer.

 

Other experience: all time we had several freelancer jobs as publisher, editor or reporter. We also worked – occasionally – as saleswoman in cosmetics industry.

 

SKILLS AND ACHIEVEMENTS

  • Computer skills: Microsoft Office, Photoshop, Illustrator, CorelDraw, WordPress, Drupal, Joomla, Site Catalyst, CSS, HTML, FTP, AngularJS, MOZ;
  • Online marketing: Search Engine Optimization, Search Engine Marketing, Social Media Marketing, B2B, B2C, Keyword Research, Google Analytics, Webmaster Tools, Webanalizer, MailChimp;
  • Online Public Relations, Advertising and Marketing skills (SEA, SEM, SMM);
  • 1996-2001: We won 17 awards at national competitions literature; appearances in numerous publications and anthologies of literature laureates; we published two books of poetry and two books for children.

EDUCATION

  • ‘Lucian Blaga’ University, Romania, Sibiu (From October, 2002 to June 2007), specialization – Communication and Public Relations
  • Certificate of Attendance, Romania, (From August 2010 to September 2010)
  • ‘Prohumanitas’ University, Romania (From 1993 to 1995) – Psychology (unfinished)
  • Industrial College, Romania (From 1980 to 1986)
  • PC (introduction), Romania

LANGUAGE

  • Romanian (native), English (reading, writing, speaking), currently learning French and German (basic skills).

HOBBIES AND INTERESTS

  • I love literature, psychology, public relations, IT, marketing, politics, art, history, travel, photography, blogging, knowledge in general.

 

For IT works please visit my portfolio from www.dokiacommunication.com

 

 

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